While I’m a t that is few ousand miles from Glossier’s flagship shop, I’m just a couple legs from my iPhone.

T he entrance line for Glossier’s NYC flagship store wraps permanently around its Soho block as clients await entry to its beauty showroom. In a period where traditional retail is on the verge of extinction, with 9,000 United States retailer closures reported in 2019 (a 59% jump from 2018), those rethinking the mortar and brick experience have actually were able to thrive. We’re not focused on selling you stuff,” claims Emily Weiss, Glossier CEO, “it’s actually important to produce areas and experiences which help you’re feeling things.”

While I’m a few t h ousand miles from Glossier’s flagship shop, I’m just a couple foot from my iPhone. By having an IRL experience location worthy (50 % of Glossier’s flagship visitors are non-US passport holders), we expected Glossier saw their mobile experience being a similarly essential location.

We placed on my UX glasses to explore Glossier’s mobile app and ended up being pleased by having less friction, expectation of my requirements, in addition to personalized experience We felt. Within these categories we highlighted my seven favourite features and their possible UX application for consideration on your own next mobile design.

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